Websites with a strong digital PR strategy earn 97% more backlinks. Digital PR helps in ranking, organic traffic, and several other things to help your website and brand grow. The term digital PR refers to the digital marketing strategy that uses a brand’s online presence and reputation. It involves building relationships with online journalists, bloggers, and influencers to get online coverage and increase social media visibility, with the goal of enhancing a brand’s online identity and visibility, as well as boosting credibility.
Google’s Search Advocate, John Mueller, said, “Digital PR is probably more influential for SEO than technical optimization.”
The adoption of digital marketing strategies is surging. Hence, businesses and brands are more inclined towards ranking their website on the SERP (Search Engine Result Page).
Examples of digital PR include –
Crisis communication
Sponsorship opportunities
Using influencer marketing
Event planning and promotion
Organizing online reviews and interviews
Creating and sending out press releases with links to the website
How Do Digital PR and SEO Work?
Although the exact factors Google considers when ranking websites in the Search Engine Results Pages (SERPs) are unknown to us, we do know that page relevancy, authority, and quality are crucial factors. Since they demonstrate that other websites respect your brand and content, inbound links may be the most significant ranking criteria. Digital public relations is a great way to obtain high-quality inbound links, which will boost the effectiveness of any SEO plan.
Here are the types of digital PR –
Guest Posts - Publishing blogs and articles on someone else’s website.
Press Releases - Sharing newsworthy announcements to secure press features.
Unlinked Mentions - Mention of your company name that do not provide a link to your website.
Directory Inclusions - Adding your company’s site to an online directory that lists similar companies.
Influencer Marketing - Gaining credibility and visibility through content created by influencers.
6 Ways Digital PR Can Help Your SEO
Here are 6 possible ways in which digital PR is helping SEO ranking –
Grow Backlink Profile
With the increase in market competition, effective PR accomplishes more than merely securing brand mentions. Today, everyone is consuming content (videos, blog posts, social media content etc.) online, therefore digital PR campaigns are the best way to garner media attention on social media and online. When a high-quality backlink is included with media coverage obtained through digital PR outreach strategies, the advantage of search engine optimization is much greater. You must check the quality of the backlink as it affects the SEO ranking.
Improve Your DA (Domain Authority)
Top-tier publications like the Wall Street Journal, NBC News, and CNN have the highest domain authorities. Any referral URLs found on such high-DA websites are taken as a sign of confidence and are considered trustworthy and reliable. If we put it in simpler words, your website is considered to be more reliable as it gets more links from news outlets with these higher rankings.
“Moz created “Domain Authority (DA),” which is a 1-100 point logarithmic scale . It can predict the visibility of a site in search. DA is determined by several factors such as the total number of inbound links and the total number of linking root domains to a website.”
Hence, creating digital PR efforts that result in and obtain prestigious media attention is the best way to boost the domain authority of your website.
Boost Digital Visibility
Creating original research that is news-first and intended for active marketing and link development is one of the best ways to make your brand known. Content is more likely to receive links and syndication when it is noteworthy. Through outbound advertising, clients receive valuable brand mentions of their names in prestigious online publications in addition to linked mentions. With strong backlink profiles, higher DAs, and better keyword exposure, websites are more likely to rank higher.
Websites with naturally growing backlink profiles and valuable content that garners high-quality backlinks are generally recognized by Google. A brand’s authority can also be established via digital PR. A brand is more likely to be quoted and mentioned elsewhere if it creates timely, relevant material or provides reliable quotes and analysis. Moreover, Google pays attention when high DA sites cite your staff, research, or brand as reliable sources. You’ll undoubtedly notice an increase in visibility from inbound referral links and unlinked brand mentions.
Strengthens Keyword Visibility
Keyword optimization is important for content to be successful. Else, nobody will find it. To make sure every page is optimized for keywords and formatted in a way that Google’s bots can readily understand, make sure to use SEO best practices and rigorous keyword research.
By including a keyword strategy in your digital PR initiatives, you can accomplish your website’s SEO objectives in addition to helping a larger audience discover your content through searches.
Targeting a digital PR campaign requires consideration of the audience’s geographic location as well. Getting inbound coverage from big publications such as USA Today or Bustle, depending on your target demographic, is more valuable if your firm is aimed at a nationwide market than a local one like the Miami Times. However, links, mentions, and articles in regional publications, radio and television stations, blogs, and trade websites provide further SEO advantages if the company is regionally oriented.
Increases Website Traffic
The primary SEO benefit of digital PR is difficult to pinpoint, but one important benefit is the boost in website traffic it might provide to your page. Successful digital PR strategies are known to generate a large number of inbound links from reliable websites. We are aware that inbound links from reliable websites are a great way to tell Google bots that your website is likewise reliable.
Increased traffic to your website is ultimately the outcome of a higher presence in search engine rankings. Look, the chain is finished! You don’t think we’re real? The result is the proof: Following several digital PR initiatives for a customer in marketing research,
A marketing research customer experienced a 103% year-over-year rise in organic traffic and a 121% increase in website impressions following a series of digital PR efforts. In this instance, technical on-site work was conducted in addition to the digital PR efforts; nonetheless, the combination of the two approaches significantly increased the client’s outcomes.
Strengthens On-Site Content Strategy
Building brand recognition with an outward plan is only one aspect of digital PR. For the most part, digital PR and SEO complement one another by fortifying a customer-first content strategy. How does that come about? By producing material that is intended to appear naturally. Additionally, user-first content, easily discoverable material, and answers to important inquiries and queries in a style that appeals to a business’s target client are also goals of digital PR.
The most effective, pertinent digital PR content gradually increases brand recognition by being visible in natural search results. With that targeted traffic, steadily over time, digital PR strengthens SEO’s objectives.
Importance of Digital PR
By obtaining linking coverage and brand mentions on reliable internet sources, digital public relations help to increase brand recognition. Two important objectives that can be achieved with digital PR are – inbound links and brand mentions.
Saying that inbound links are the most crucial factor in building a website’s digital reputation is a little oversimplified. The web has evolved into a complicated ecology in which brand mentions without links also convey credibility and trust. Although difficult to quantify, there’s growing evidence that suggests unlinked brand mentions (acquired through digital PR strategies) can have a favorable impact on a website’s search engine ranking.
Digital public relations (PR) seeks to increase awareness of your brand through various means, such as expert statements in industry publications or credited mentions of your material in web articles. In contrast to conventional PR strategies, link-building is given more weight in digital PR. By obtaining and directing reputable and authoritative media and domains to your website via inbound links, digital PR works in tandem with SEO efforts.
Many times press releases are picked by the media houses and used as new inbound links to a company’s website. This digital PR link building help to improve site’s search engine optimization, making it easier for potential customers to find the business online.
Statistic Report on the Impact of Digital PR on Search Ranking
In the USA, more than 32 million small businesses are adopting digital PR strategies to boost their online presence. Digital PR is considered one of the most powerful strategies that help businesses rank on top of the SERP and improve their visibility. Here are some statistics from the recent study –
Conclusion
We think that a wider audience is noticing the changes occurring in the digital PR strategy. Many search engine optimization firms used to engage in dubious link-building practices. The objective was volume, not relevancy or quality when purchasing links, exchanging links, or placing URLs into link databases. People may confuse “link building” with “spammy link building,” which Google began to disavow and penalize years ago when they heard the term used in relation to digital PR. However, the goal of this public relations tactic is to establish brand credibility online.
Indeed, an effective digital PR strategy manages to obtain important linkages. However, those links are the outcome of a campaign that provides consumers and potential media coverage with something thought-provoking, imaginative, captivating, etc.
Contact Big Shout Design to rank your website on the SERP with the help of effective digital PR strategy.
FAQs
Q1. Is PR Important for SEO?
Digital PR drives targeted traffic to your website. This is considered a positive ranking factor. Moreover, SEO content shared online reaches a broader audience, generating more backlinks and brand mentions.
Q2. How Can Digital PR Improve a Brand’s Presence?
Digital PR can help improve a brand’s presence in several ways, such as by building links, creating content, increasing website traffic, generating more leads and sales, and enhancing its social media presence.
Q3. What are the Goals of Digital PR?
Digital public relations aims to get your brand out in the world. They make your brand known and what it stands for. It also aims to increase visibility and authority via various means.
Q4. What is the Best Example of Digital PR?
Statistic posts and infographics are the best examples of digital PR as they can be repurposed, and people might use them on their website, sourcing your website. This leads to gaining links, and more links mean higher DA and DR.