Hi, I'm Aishwarya Sarin.
I'm an AI Creative Designer with over 10 years of experience creating digital experiences, performance marketing campaigns, and branded content for global companies including IBM, SAP, Polaris, Amway (Nutrilite), and Brand Lab Media.
My foundation combines a Computer Science Engineering degree with a strong academic background (92% in Secondary School, 85% in Higher Secondary, and 80% in Engineering), enabling me to bridge technical thinking with creative problem solving.
Today, I specialize in AI commercials, DTC advertising, cinematic product films, AI drama series, and generative storytelling. From concept development and scripting to AI image generation, video production, and post production, I build end to end creative workflows using Veo, Higgsfield, Kling, Seedance, Midjourney, Flux, Leonardo AI, Runway, HeyGen, Canva, CapCut, Figma, and InVideo to deliver visually engaging campaigns that combine storytelling with business objectives.
Caddy Clip (Cinematic AI Ads)
BACKGROUND
Caddy Clips is a premium golf accessory designed to securely hold a cigar while playing golf (3 second Problem hook). The objective was to create a DTC product commercial that instantly communicated the problem, the solution, and the product’s premium quality.
BRIEF
Create a cinematic AI advertisement that captures attention within the first three seconds and demonstrates the product through premium visuals.
ROLE
Creative Direction, DTC Advertising, AI Product Visualization, AI Filmmaking, Video Editing
APPROACH
The commercial opens with a cigar falling onto the golf course and getting damaged to establish the problem immediately. It then transitions into cinematic product shots showing how Caddy Clips securely holds the cigar during play while also featuring its built in bottle opener. The production pipeline combined Higgsfield, Seedream 4.5, Nano Banana Pro, Kling 3.0, Seedance 2.0, ElevenLabs, and CapCut to create photorealistic product visuals, smooth camera movements, and a premium commercial finish.
Tags: DTC Advertising • Product Commercial • AI Filmmaking • Product Visualization • Creative Direction • Generative AI
Aurase Beauty ( AI Pixar Ads)
BACKGROUND
Aurase Beauty wanted to introduce a white foundation that adapts naturally to every skin tone. The objective was to create a DTC campaign that combined product education with emotional storytelling.
BRIEF
Create a cinematic AI commercial that demonstrates the product transformation while building an emotional connection through a Mother’s Day story.
ROLE
Creative Direction, DTC Advertising, Story Development, AI Filmmaking, AI Art Direction, Video Editing
APPROACH
I built the campaign around a Mother’s Day story where a young daughter gifts the foundation to her mother before a special evening. As she applies it, the foundation blends naturally with her skin tone, creating a memorable product reveal. To increase emotional engagement, I replaced a traditional voiceover with an original song created in Suno AI. The production pipeline combined Suno AI, Seedream 4.5, Nano Banana Pro, Kling 3.0, Seedance 2.0, and CapCut while maintaining Pixar character consistency, natural hand movements, and realistic foundation blending.
Tags: DTC Advertising • AI Filmmaking • Storytelling • Creative Direction • 3D Animation • Generative AI
Case Study: AI Powered Short Form Drama Series (Sinesho)
BACKGROUND
Sinesho is an AI driven micro drama series created for Facebook, Instagram, and YouTube. The objective was to produce highly engaging short form episodes that keep viewers watching through emotional storytelling and cliffhanger endings.
BRIEF
Create binge worthy vertical drama episodes that maximize audience retention, engagement, and organic growth across social platforms.
ROLE
Creative Direction, Story Development, Screenwriting, AI Filmmaking, Video Editing
APPROACH
I wrote each episode around emotional conflict, character driven storytelling, and strong cliffhangers to encourage viewers to continue watching the series. The production pipeline combined ChatGPT, Nano Banana Pro, Kling 3.0, Seedance 2.0, ElevenLabs, and CapCut, with a strong focus on maintaining character consistency, lighting, wardrobe, and facial identity across multiple scenes and episodes.
RESULTS
One episode generated 385K+ views, 147K+ three second views, 6K+ new followers, 8.2K+ engagements, and maintained 50% audience retention beyond 25 seconds, demonstrating strong organic performance.
Tags: AI Filmmaking • Drama Series • Storytelling • Creative Direction • Short Form Content • Social Media Growth • Generative AI
TOOLS:
ChatGPT2 • SeeDream4.5 • Seedance2.0, Kling 3.0 • CapCuts • AI Music • Eleven Labs
AI & Traditional UGC Campaigns
A collection of AI and traditional UGC campaigns for beauty, healthcare, wellness, and consumer brands, produced using Higgsfield UGC Factory, HeyGen, and Google Veo.
AI generated creator led UGC advertisement highlighting Beyond Berry’s key health benefits.
Concept UGC advertisement for Elestra, created using Higgsfield UGC Factory and Google Veo.
Traditional UGC advertisement created as part of a client marketing campaign, promoting rhinoplasty services through authentic creator led content.
AI Cinematic Commercials
A curated selection of AI concept commercials and DTC advertisements created for beauty, skincare, healthcare, food, and hospitality brands using cinematic storytelling and generative AI workflows.
Pixar inspired commercial highlighting probiotic health benefits through cinematic storytelling.
Beauty commercial promoting deep hair nourishment with an Argan Hair Mask.
Commercial advertisement highlighting residential HVAC services and seasonal maintenance solutions.
Pixar inspired AI advertisement simplifying skin barrier repair with cinematic product storytelling.
AI commercial showcasing a Snow Mushroom Serum through luxury skincare storytelling.
Cinematic AI food advertisement designed to elevate a café’s brand experience.
Brand Lab Media ( Performance creatives)
Brand Lab Media is a performance marketing agency specializing in digital advertising and creative production for healthcare, wellness, home services, and lifestyle brands.
As a Creative Designer, I created Meta ad creatives, promotional videos, landing page assets, and social media campaigns for clients including 100% Chiropractors, Chiropractic First, Dundas Chiropractic, Martin Chiropractic Clinic, Elk River Medical (DBA Cellular Wellness Clinic), Pathways to Wellness, Allure Wellness, Stretch Affect, Apex HVAC, and Keplers Family.
My work focused on developing high-converting marketing creatives and adapting campaigns into 9:16, 1:1, and 16:9 formats for Meta platforms and landing pages.
BACKGROUND
100% Chiropractors needed high converting Meta creatives to promote introductory chiropractic offers and increase patient bookings across multiple clinic locations.
BRIEF
Design performance driven Meta campaigns using static creatives and promotional videos that communicate value quickly while maintaining a trusted healthcare brand.
ROLE
Creative Designer • Performance Marketing • Meta Advertising • Motion Design
APPROACH
I designed offer based 1:1 and 9:16 Meta ad creatives, landing page visuals, and promotional videos highlighting neck pain, back pain, posture correction, and first visit offers. Each asset was optimized for Facebook and Instagram placements, ensuring consistent branding and clear messaging across multiple campaign formats.
TOOLS
Canva • Adobe Photoshop • Adobe Illustrator • InVideo
TAGS
Performance Marketing • Meta Ads • DTC Advertising • Healthcare Marketing • Static Creatives • Promotional Videos • Landing Page Video
Editorial Synthesis
THE DIGITAL DOUBLE HighFashion Editorial & Digital Identity Architecture | Media: Artells Magazine
Concept & Creative Direction:
A high fashion editorial visual study featuring a custom trained, ultra consistent my own AI Digital Clone. Executed with luxury aesthetic standards, high concept lighting, and photorealistic fabric dynamics. The series explores the convergence of personal identity, high fashion styling, and generative artificial intelligence, officially published in Artells Magazine.
Technical Stack & Methodology:
End to end custom character node consistency, hyper realistic facial structure retention, precision identity alignment, and luxury color grading.
🏆 Publication Highlights
Featured Publication: Officially Featured in Artells Magazine (Visual Arts & Fashion Edition)
Identity Architecture: Custom Trained AI Character Clone with 100% Identity Retention
Commercial Standard: Luxury Skincare & High Fashion Commercial Grade Output
Asset Quality: Zero Artifacting with Studio Grade Lighting & Texture Synthesis
Client Testimonials
Feedback from clients across long term collaborations, AI commercial projects, and performance marketing campaigns
